With only a few days until London Fashion Week, one of the world’s highest profile fashion events, kicks off, we’re very excited to see what new sustainable and ethical fashions will be featured in this year’s Estethica exhibition.
Since its launch by the British Fashion Council in 2006, Estethica has become one of the industry’s leading showcases of eco sustainable design, supporting over 100 innovative designers and promoting awareness about ethical fashion across the globe. All designers featured in the Estethica exhibition are chosen for their dedication to working sustainably as well as for their design quality. Designers must abide by at least one of Estethica’s principles; fair trade and ethical practice in the production process, the use of organic materials and the use of recycled and upcycled fabrics.
Estethica’s special guest brand for LFW A/W13 is Veja, a French footwear and accessories brand, which combines better conditions for Brazilian farmers with fashion, fair trade and ecology. Established in 2004, Veja works directly with small producer co-operatives, using materials such as organic cotton, wild Amazonian rubber and acacia – tanned leather to create shoes and accessories for the European market.
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