The trend revived by the recession to make do and mend has been taken to another level by contestants vying for the Miss England crown.
The models will strut the catwalk in Birmingham today in an array of rubbish for an eco fashion challenge.
The 64 contestants have created outfits fashioned from anything they could recycle including old magazines, crisp packets and even an umbrella.
Miss Birmingham, Natalie Cutler, 21, said she had the help of a fashion student friend to make her outfit from scrap car parts.
'I washed all the engine oil off them first,' she explained. 'I wouldn't call it rubbish exactly. It's really good to encourage recycling and protecting the environment.'
Her outfit consists of foam from car seats for shoulder pads, crushed headlights to detail the neckline and recycled car mats made into boots.
Miss London Rissikat Bade, 21, was inspired by her love of music to create a revealing outfit made completely from records.
Meanwhile, Miss Essex Bethany Tamsett created a skirt from an umbrella and Miss Middlesex Laura Gregory raided her cutlery draw to decorate her dress with spoons.
Miss South Yorkshire Hannah Higgins stayed true to her roots by wearing a corset made from Yorkshire tea bag boxes, complete with a skirt made from the tea bags, while Miss Hertfordshire Sophie Chyssaphes wore a dress fashioned from magazine pages.
The girls are hoping their eco outfits will impress the judges as they compete to win the coveted Miss England title.
The winner will go onto to compete in the Miss World competition, which will to be held in the UK for the first time in decades this November and attracts a massive worldwide audience of two billion.
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