ideas...? mass consumption and how we are encouraged to by clothing or items that we don't need.

When I was looking into recycling clothing I came across some artists/designers who have recycled, reused and repaired there clothing to express there passion for recycling clothing.

‘The little brown dress’- Alex Martin

'The little brown dress' is a project by fashion blogger Alex Martin. For a year Martin wore same the brown dress every day from July 7th, 2005 to July 7th 2006. She made the dress herself designing it mostly on it practicalities so she can wear it in as many situations as possible throughout the year. When talking about the project she said:

I challenged myself to reject the economic system that pushes over-consumption, and the bill of goods that has been sold, especially to women, about what makes a person good, attractive and interesting. Clothes are a big part of this image, and the expectation in time, effort, and financial investment is immense.

This project looks at mass consumption and how we are encouraged to by clothing or items that we don't need. In this project she proves that we don't need to constantly buy new clothes as by pairing one outfit with different items such as cardigans and accessories completely change the look and can update it. Throughout the year the brown dress went through some changes such as fading fabric and missing buttons by repairing the dress Martin could continue using it, she views the changes as additions to the dress's character similar to the changes she has undergone over the year.