Theme, target audience and name

Theme, target audience and name

Theme

Fashion magazine based on recycling and upcycled fashion, stopping mass consumption. 

I want to try and explain how the fashion industry encourages audience's to recycle and up - cycle clothing.

I want to emphasize the concept of how waste links into the fashion industry, and how certain problems involving the issue of waste could be solved? All images used are all fashion based, which helped me decide what output I wanted to explore and create? The fashion magazine inspired me the most, and therefore decided my output would be a fashion magazine showcasing how the public audience can still be fashionable yet environmentally friendly at the same time. The concept of my magazine is to encourage clothing recycling and upcycling to help stop mass consumption in the fashion industry.

Name

To gain inspiration on what i could call the magazine, I looked up names in the saurus to see what words are associated with recycling.

recycling:
- convert
- reclaim
- recover
- reprocess
- salvage
- save
- reuse

Other names I thought of are:
- Eco
- Environmental

Name of magazine, ‘Eco’

After much research and thought i decided to the magazine `Eco` as I thought it was suitable for my output. I believe the name identifies the theme of the magazine, and by using a recyclable logo for the letter `o` how modern this could be?

The name is short so can easily be remembered, and from looking back at research short names are considerably popular.  

Target audience and style

-Target Audience

16- 30 is the target audience that i have selected for my magazine. I thought by selecting this age group it  focus's on the next generation, encouraging them to recycle regularly.  

- Style

Modern, minimalistic and powerful! The style of magazine I hope to create has to be seen as modern. I want this to appeal to the younger target audience. The style will also represent a  minimalistic theme, so all the attention is kept on the images showcasing how fashion can be recycled. Throughout the magazine I want to refer back to my reference `positive magazine` and how they use the `+ sign` through out the spread. This is how I came up with the idea of having the recyclable logo on the top of every left page. 

front and back cover idea?

front and back cover idea?

For the back cover i like the idea of having the same images as what I used for the front cover, as i would like to create the illusion as if the reader has completed a full circle to represent the term `recycling`. The repetition of the images symbolize recycling and up-cycling to give the audience the idea of  recycling the magazine. This idea was mainly inspired by the back pages of `Positive magazine`. 

ideas for magazine from `positive magazine`

ideas for magazine from `positive magazine`

Images at top of page

- Images placed at the bottom of page

- Title of article covering one whole page

 

Using the whole page as an image. I like the idea of using the whole of the page for an image as if to say we are not wasting the paper and are recycling...

- Repititon of images

- Black backgrounds, match images

-Text on double page

 - Collage, the images have been placed in a collage style where they are layered on top of each other.

artist typography research

artist typography research

For inspiration and ideas I researched into typography references and began my research with English graphic designer, typographer and art director Neville Brody. His work mainly includes publication's with articles relating to typography and surrounding subjects. The designs and fonts that he creates are unique and revolutionary in some shape or form. I found his work interesting especially how he designs the text so larger fonts are mixed in smaller fonts, creating certain words. I think these designs stand out and grab the publics attention, this is a technique we as a group have used in our editorial magazine.

Erik Spiekermann is a German typographer and designer. Throughout his career he has created dozens of commercial typefaces and many custom typefaces for world-renowned corporations.

 David Carson 

David Carson is also a graphic designer. I found his work interesting to look at as his work has been described as being 'grunge typography'. I would agree with that statement as some of his images look as if they have been ruined purposefully. He also places text on images the same way by having missing letters and having them scattered unevenly.

Stefan Sagmeister

Sagmeister is another graphic designer and typographer. He`s designed album covers for artist`s such as Aerosmith, The Rolling Stones and OK Go. Sagmeister has also worked for many magazines since the age of 15 and now designs packaging, branding, graphics and books. From research, his imagery made me realise how important typography is, and how  the style can change the whole layout and narrative just by useing certain styles and designs. I think his work is inspirational, especially how he uses layers on top of text. I think this could work effectively and fit with the approach, we as a group are trying to perceive.

general ideas for magazine...

why `positive magazine` inspired me?

The reason why I chose to research `Positive Magazine` was because i wanted my work to be seen in a similar format covering photos, stories, reportages, every fragment that tells what’s happening in the world through different points of view. I really admire how the magazine dealt with topics that are happening in the world, and felt this type of magazine would relate well towards my topic which deals with recycling in the fashion industry. I also appreciated the modern feel the magazine had, and how they used different page layouts throughout the editorial.

Whereas the magazine PDF format `dazed and confused` was seen as a more formal layout featuring topics such as music, fashion, film, art, and literature. I would like my magazine to capture the awareness of recycling and therefore did not want the design to be seen as formal. Due to this matter i thought about researching the Stitch newspaper, as it was viewed as an awareness pack to generate a change of attitude and behavior towards clothing care.

An idea for my magazine page layouts .....

An idea for my magazine page layouts .....

I wanted my images to resemble a striking display, deconstructing, re-cutting and completely transforming people’s perception of second-hand clothing or recyclable material, and create ethical fashion with a sense of right and wrong?

For my page layout i would like to portray a similar style as the magazine issue ` the black swan issue` (little white lies). I really liked how the designer has placed font over the original image. The design looks unique yet contemporary and stylish. I also referred to my other chosen research magazine `positive magazine`. Their page layouts where simple yet intricate. I would like to create something similar, so the viewer could clearly understand my work.

When researching I have chosen references that relate to my project, as I believe my self and designers have portrayed environmentally conscious trends in fashion. I want to explain the global and personal benefits of adopting these practices, and have demonstrated ways in which individuals, can make conscious changes in their wardrobe choices and reduce their environmental impact of “waste couture” on our planet.

For my article i want to state the fact that there’s a growing trend among clothing manufacturers who are turning all kinds of trash into fashion these days.  Old signs and office chairs, they’re all being recycled into clothes that are sold by well-known retailers. “Our evolution toward using trash as our supply chain came through our desire to reduce the impact our clothing has on the planet,” said Jen Rapp, director of communications and public relations for Patagonia, the Ventura-based manufacturer that is largely credited with birthing, then mainstreaming, the trash-to-fashion trend.